Exceptional Living Experience:
Why ONE Club Gulf Shores Stands Out Among the Rest
GULF SHORES, AL – Over 400,000 votes were cast for Big Beautiful Baldwin’s Best of 2024 and we are pleased to announce that ONE Club has been named the number ONE place to live and vacation in Baldwin County for the fifth year in row.
For the fifth consecutive year, ONE Club Gulf Shores has solidified its reputation as Baldwin’s #1 Apartment Community for 2024. Located just moments away from pristine white sand beaches, ONE Club offers residents a unique living experience that combines luxury, convenience, and top-notch amenities.
“Our commitment to providing unparalleled living spaces and outstanding amenities sets us apart from any other apartment community in the area,” said Daniel Palmier, Founder and Chairman of UC Funds and Owner of ONE Club. “At ONE Club Gulf Shores, we strive to offer our residents a lifestyle of luxury without compromise.”
Featuring an array of amenities including a fun and challenging 9-hole golf course, three pickleball courts, a state-of-the-art fitness center, two newly constructed pools with jacuzzi and sauna options for relaxation and fun socialization. Additionally, ONE Club offers acres of green space and pet parks and amenities for every resident’s needs. ONE Club’s onsite sports bar, Bar 45, provide weekly events and entertainment while housing over 25 sports TVs ensuring no sporting event is missed during your stay! Golf simulators and an indoor media/game room provide more entertainment amenities, day and night.
“This is not just another apartment community; it’s a way of life,” added Amber Guitard, Executive Property Manager for ONE Club. “Our goal at ONE Club is to create an environment where residents can truly live their best lives surrounded by unmatched beauty and endless possibilities.”
As part of UC Funds’ real estate portfolio, this award-winning complex continues to raise the bar for luxury living in Southern Alabama, offering ONE special place with countless ways to enjoy.
For leasing, rental, or golf information, please contact the Team at contact@oneclubgulfshores.com or 1-844.ONE-CLUB.
Visit ONE Club today and see for yourself why this 5-star retreat was voted number ONE in our region, five years running!
ONE Club Gulf Shores – Year-Round Paradise
Your Year-Round Paradise Awaits: Become a Member at ONE Club in Gulf Shores
Imagine living every day like you’re on a luxurious vacation, one with good vibes, great times, and endless amenities. Now, picture a lifestyle filled with sunshine, fun, and opportunities to relax or play, all in a lively, resort-style community that’s just minutes from Gulf Shores’ famous sugar-sand beaches. If it sounds like a dream, then it’s time to discover ONE Club.
ONE Club is more than just a place—it’s a lifestyle. With world-class features, stunning grounds, and an unbeatable location, ONE Club offers an extraordinary experience for snowbirds and locals alike. Whether you’re here to escape the cold or have already embraced Gulf Coast living, our flexible membership options make it easy to for you to partake in all the perks of this year-round paradise.
Membership Made Simple
At ONE Club, we believe in making life easy, which is why our memberships are contract-free and designed to fit your lifestyle. You can choose from one-month, three-month, or 12-month memberships, and if your plans change, canceling is hassle-free. It’s a no-pressure way to enjoy all the benefits of ONE Club, whether you’re here for a season or a lifetime.
Here’s a quick breakdown of our membership options:
- Pool Club Membership: Made for those who want to warm up with a hot tub soak or simply wade into a pool and cool off, this membership includes access to the private adult pool (21+), cabanas, family/community swimming pool, sauna, and Jacuzzi. Guests of members are also welcome, as are those seeking a day pass just to see how wonderful the waters at One Club can be.
- Social Membership: Perfect for individuals or couples who love to stay active and connected, social members have access to all pool club offerings, in addition to our cutting-edge fitness center, pickleball courts, and driving range.
- Golf Membership: This is ideal for golf enthusiasts who want unlimited access to our stunning nine-hole golf course and state-of-the-art golf simulator. Tee off with friends or work on your swing in our virtual golf hub. With reduced green fees, preferred tee times, and golf range access available whenever you’re inclined, our golf membership is going to help improve your handicap in no time.
- Ultimate Sports Membership: The premier package awaits for those who want it all. This membership combines access to all aforementioned amenities, but adds exclusive perks such as 50% off of the Golf Simulator rental price, 10% off of food & drink at Bar 45, and 10% off of pro shop items.
No matter which membership you choose, you’ll be joining a community of real people who happen to have high standards.
Endless Amenities for Year-Round Fun
At ONE Club, every day feels like a getaway. Our amenities are thoughtfully designed to offer something for everyone, and snowbirds will love that there’s no off-season here.
- Heated Pool: Relaxation is always in season with our heated pool, featuring shaded private cabanas with luxurious lounge chairs and inviting waters kept at a comfortable 82 degrees. A 21+ oasis complete with a hot tub and a Surf Shack offering poolside beverage service. Host a party, sip a cocktail, or simply soak up the sun—it’s your choice.
- Fitness Center with a View: Stay in shape while admiring breathtaking views of the golf course. Our hi-tech fitness center is equipped with Peloton bikes, a Mirror personal training system for virtual workouts, a stair climber, inversion table, and even a massage chair for post-exercise recovery.
- Pickleball Courts: Get in on the hottest trend in sports! Our pickleball courts are perfect for friendly matches or competitive games.
- Bar & Social Events: Raise a glass while overlooking the 9th hole’s lush landscape at our on-site Bar 45, where daily specials and lively events keep the good times rolling. From happy hours and a mouthwatering menu to karaoke and themed parties, there’s always something happening here.
- World-Class Golf: Our nine-hole golf course is a remarkable highlight, part of the “Best 45 Holes in Golf” that were inspired and designed by Arnold Palmer. You’ll find stunning views and challenging play for golfers of all skill levels. Don’t forget to check out our cutting-edge golf simulator for rainy days or virtual tee times with friends.
Location, Location, Location
One of the best things about ONE Club is its unbeatable location. Just three miles from the beach, you can start your day with a walk along the Gulf’s pristine shoreline and end it by the pool with a drink in hand. Gulf Shores’ top attractions, restaurants, and shops are all within easy reach, making it the perfect home base for any adventure. Here, you’ll find a community that’s energetic, welcoming, and full of life. In other words, it’s not your stuffy, country club crowd. Come and mingle at the bar, play a round of golf, or lounge by the pool while making new friends. You’re sure to feel right at home among a lively crowd who revel in high-quality entertainment and know how to have a good time.
Your Invitation to Join the Fun
Are you ready to live the ONE Club way? Whether you’re looking for an escape from winter or a new way to enjoy Gulf Shores, our memberships provide an unparalleled lifestyle that’s flexible, fun, and full of possibilities. Click here to explore our membership options or click here to contact our friendly staff for more information. Your year-round paradise is waiting.
Commercial Flights Direct to Gulf Shores in 2025
So excited to hear that Allegiant will be flying to ONE Club & Gulf Shores! Direct flights as low as $49! Want to find out more about the flights and locations? See below. Tennessee, Ohio, Texas, Arkansas, Illinois/St. Louis, Missouri! Time to start booking flights to Gulf Shores!
Check this out! https://www.flyjka.com/allegiant-airlines-announced-it-will-begin-offering-commercial-service/
ONE Club Welcomes 2024-2025 Snowbirds To Gulf Shores
At ONE Club, active lifestyle enthusiasts find the perfect escape from cold winters, embracing a vibrant community tailored for those who love to stay engaged. This resort-style environment features a range of amenities designed for fitness and recreation, including state-of-the art fitness center, swimming pools, golf, pickleball and an on-site bar and restaurant.
Residents can enjoy year-round outdoor activities, from golfing to biking, all while surrounded by stunning landscapes and a warm climate. ONE Club fosters a strong sense of community, with social events like karaoke, trivia and football that encourage connection and camaraderie among like-minded individuals from all across the United States!
With short-term leases available, snowbirds can easily immerse themselves in this active lifestyle haven, enjoying both comfort and convenience. Living at ONE Club means you can escape the cold and thrive in a community that truly has it all!
Contact the Property Manager, Zaida Rivera, and her team for your SNOWBIRD options! Leasing@ONEClubGulfshores.com or 251-732-6492.
ONE Club Hosts Fun October Events
https://oneclubgulfshores.com/events/
10/25: Join our 8th annual Halloween party which is open to the public on Friday, October 25th. Wear your costume or come as you are. Live Music all night long.
10/29: Haunted Vineyards Wine Event is on October 29th and such a fun event each year.
10/31: Bring the kids and family and parade around ONE Club Gulf Shores for tricks and treats and many surprises throughout the day!
ONE Club Supports Gulf Coast Athletic Club
Happy to support GCAC and its mission to provide resources and opportunity for athletes and their families in Gulf Shores School District. For more information, reach GCAC website: https://www.gcathleticclub.com/
ONE Club Joins Parent Company for 2024 Fitness Challenge
UC Funds, a vertically integrated commercial real estate specialty finance firm, and its family of companies proudly announce the launch of their 2024 Summer Fitness Challenge, as they do every year. This annual event brings together colleagues, clients, family, and friends in a spirit of wellness, fitness, and friendly competition to benefit key initiatives through The ONE Foundation.
Participants of the challenge will be divided into three teams—Red, White, and Blue. Each team tracks its daily and weekly fitness activities. This team orientation allows UC Funds professionals from across the country to unite, interact with various business units, and work together for a greater cause. The challenge embodies the spirit of Ubuntu, a South African proverb that is close to the heart of The ONE Foundation, meaning “I am because we are,” emphasizing the collective effort and shared humanity in making a difference.
The ONE Foundation works in 88 countries across the globe, combining financial resources, education, social services, and volunteerism to provide essential services and support to those in need. Through initiatives like Water for Life and Food for Life, the ONE Foundation is dedicated to transforming lives and creating lasting change globally.
Daniel Palmier, CEO of UC Funds, shares his enthusiasm for the event: “Every summer, our UC Funds team from all over the U.S. embarks on healthy fitness challenges and great teamwork. We call this ‘30 Days of Opportunity,’ challenging our fitness and health focus and supporting one another. We thrive together! It’s truly inspiring to see how our colleagues, family, and friends come together for this. What I love most is that so many team members seek to continue this challenge throughout the year. All donations go to The ONE Foundation, amplifying our impact worldwide.”
For more information about The ONE Foundation and to see the latest updates, visit https://theonefoundation.com/.
About UC Funds:
UC Funds is a one-stop shop for commercial real estate capital solutions and has earned a national reputation for being the industry’s most sophisticated financial ally. UC Funds is headquartered in Boston with offices in New York, Atlanta, Miami, Chicago, and Denver.
About ONE Foundation:
ONE Foundation started with the Palmier family who has been involved in charitable work spanning several generations. Now, through ONE Foundation, they have been able to combine efforts and maximize resources to reach communities all across the globe. Today, ONE Foundation strives to be one of the most active philanthropies in the United States, combining financial resources, education, social services, and volunteerism to improve lives and communities across all continents.
Gulf Shores is the No. 1 Family Beach Vacation Spot in the U.S.
GULF SHORES, AL – Gulf Shores has been named the Number 1 Family Beach Vacation Spot in the U.S.
Get the full story from Travel and Leisure magazine.
ONE Club Named Number ONE For Fifth Year in a Row
ONE Club Named the #1 Place to Live & Vacation in Baldwin County – Five Years Running!
With over 400,000 votes cast for Big Beautiful Baldwin’s Best of 2024, we are thrilled to announce that ONE Club has once again been named the #1 place to live and vacation in Baldwin County—for the fifth consecutive year!
Just minutes from miles of pristine white-sand beaches, ONE Club is the premier five-star resort and residential community on the Gulf Coast. Whether you’re looking for year-round apartment rentals or short- and long-term furnished stays, ONE Club offers an unparalleled living experience.
Our unmatched amenities set us apart from any other vacation or apartment community in Baldwin County. Residents and guests enjoy:
✔️ A stunning golf course and practice range
✔️ Three newly built outdoor pickleball courts
✔️ A state-of-the-art fitness center
✔️ Two resort-style pools and a luxurious cabana club
At the heart of ONE Club is Bar 45, our full-service restaurant and bar, featuring weekly entertainment and events—from sports watch parties and karaoke nights to live music every Friday. With more than 25 sports TVs and massive 8- to 20-foot screens, Bar 45 is the ultimate destination to catch every game, all year long.
Come experience ONE Club for yourself and see why this five-star retreat continues to be voted the best in Baldwin County—five years in a row!
For more information, please contact the Leasing team at (251) 220-4404 or Contact@oneclubgulfshores.com.
Real Producers Honors Top Broker from ONE Club Gulf Shores
The origin of ONE Club came from Daniel and UC Funds’ recognition of a growing market teeming with opportunity. This venture was not only a lucrative investment, but a chance to contribute significantly to the economic development of Gulf Shores. In addition to the business aspect of the purchase, Daniel also integrated the teaching from his grandmother of three Fs: Faith, Family, and Friends. As you will see later in this article, he also incorporated a fourth F – Fun – into his Gulf Shores ventures.
A decisive turn came when Dan invited Ellen Plunkett to head his newly formed realty company to buy and sell condos, starting with his ambitious vision into what we now know as ONE Club Gulf Shores. Ellen began her real estate career in Rhode Island, where she was first licensed, and continued working as a broker for nearly two decades in Boston and the surrounding Northeast area. Over the course of 20 years, she brokered an impressive $50 million across diverse real estate products, establishing her success in the field. Now, Ellen Plunkett is nominated as one of the top producing Brokers in Gulf Coast area. 
When Ellen was first hired, the mission was to renovate the condos and apartment homes, golf course, and amenities and elevate the new brand, ONE Club, as a 5-star resort community on par with destinations found in Miami or Palm Beach, Florida, but one that was affordable in nature.
Apartment and condo renovations were just the beginning of the improvements occurring at ONE Club. Over $25 million has been invested to a series of comprehensive renovations since its opening in 2018. The golf course was completely overhauled, and a partnership was created between Troon Golf’s Craft Farms courses to offer the Best 45 holes in golf. The team then transformed a local golf grill into a stunning restaurant and sports bar called Bar 45 complemented by two new pools, a sauna, a jacuzzi, a state-of-the-art fitness center, a golf simulator, and indoor game rooms. Meanwhile, the buildings and living spaces saw new roofs, fresh paint, new appliances, cabinetry, wood plank flooring, and a complete refurbishment of the clubhouse.
The ambitious vision for ONE Club does not stop here. Plans for more growth are in motion with acquired contiguous land to ultimately own over 100 acres for a to-be-developed mixed-use community, including retail, apartments, hotels, and other commercial uses. The opportunity for growth and development is as strong and visionary as it was at the beginning of the project, and Plunkett and Palmier remain committed to developing business in the region.
Palmier’s ONE Foundation has also been instrumental in fostering community involvement and philanthropy. It has contributed $100s of thousands of dollars to Gulf Shores and Baldwin County, extending its reach across Alabama. An annual charity golf tournament was created to support local environmental initiatives, Alabama’s Gulf Coast Zoo, and special programs with the Gulf Shores School District and its Dolphin Foundation. ONE Foundation’s support has been crucial during times of disaster in Alabama, providing healthcare services during hurricanes, tornadoes, and significantly contributed to the sustainability for the Zoom during the COVID-19 pandemic.
Gulf Shores’ attractiveness goes beyond its pleasant climate and award-winning white quartzite sand beaches. Its natural resources, including a 6,000 acres state park which is ranked #1 in America, and commitment to environmental sustainability make it an appealing destination. Cost-wise, it offers a more affordable alternative to Florida without compromising on amenities and services. The local school district is the best in the County, and the nearby Gulf Shores International Airport is set for expansion, promising increased accessibility for visitors and residents.
According to a Wall Street Journal, Baldwin County has been the fastest-growing county in the Country for a decade, with a notable percentage of the population increase coming from retirees being priced out of South Florida. But young professionals and groups between ages 30-50 have also begun to flock to the area thanks to the flexibility of a work-from-home world.
Seeing around corners, Palmier anticipated this growth even before the migration of new residents, intrigued by the natural beauty, attractive climate, and recreational options in the area. Gulf Shores recently saw the first new zoo open in the country in 25 years and extensive sporting facilities less than a quarter of a mile from ONE Club. Golf enthusiasts have the famed Robert Trent Jones Golf Trail, and the area houses the largest man-made reef in the world, which is home to countless species of sea life. Every year, Gulf Shores hosts such national events as the Women’s NCAA Beach Volleyball Championship to a national ESPN viewership, the Hangout Music Festival, and several national fishing tournaments throughout the year.
The story of ONE Club is, at its heart, a tale of expertise, entrepreneurship, love of Baldwin County, and transformative leadership. The future is bright as Ellen Plunkett, alongside Team ONE, the ONE Club family, and Palmier, continues to chart a course that promises prosperity and growth. The vision of ONE Club and Gulf Shores flourishing together for decades to come is well within reach. And as this journey unfolds, there’s nothing but excitement and anticipation for what lies ahead.
Keen to learn more about ONE Club Gulf Shores and future developments? Contact info@ucfunds.com
Real Producers Fall Realtor Networking Event @ ONE Club September 2023
Real Producers, the leading realtor and broker group for the Mobile to Pensacola DMA recently hosted their Fall Social at ONE Club Gulf Shores. More than 50 of the top realtors and brokers from the region enjoyed a spectacular evening enjoying ONE Club’s outdoor bar and adult pool and party venue. For more information on renting spaces at ONE Club, please contact Whitney Sylvester @ contact@oneclubgulfshores.com
